Voici une tribune sur le thème de l’influence dans le monde de l’entreprise :
Let us look at an example; Michel et Augustin, which is a food company headquartered in France. To compete with Starbucks, the co-founders of Michel et Augustin, Augustin Paluel-Marmont and Michel de Rovira decided to build a creative Facebook marketing strategy to be noticed by Howard Schultz.
Thanks to an engaged community of over 129 000 fans, they managed to create a unique experience by generating buzz on Facebook, turning Michel et Augustin into a success.
And thanks to disruptive Facebook tactics, the co-founders have managed to increase their brand awareness and reach their goals in record time.
Pour lire la suite de l’article : http://blog.smarp.com/influencer-insights-part-14-alban-jarry