Voici un article qui permet d’y voir plus clair sur les influenceurs avec une sélection de 3 outils :
3 Social Media Tools to Identify Influential Bloggers
Who would have known that the popularity of blogs would grow to reach such mammoth levels.
Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.
Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.
This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.
Pour lire la suite de l’article : http://www.jeffbullas.com/2013/09/16/3-social-media-tools-to-identify-influential-bloggers/