Voici un article inspiré de l’art de la guerre de Sun Tzu sur la communication numérique :
Digital communication described by 13 points of “The Art of War » (Sun Tzu)
The assessment, the challenge, the business, the tactics, the analysis, the positioning, the area, the confrontation, the variation, the means, the grounds, the fire and the coordination are all ways of dealing with modern communication. As in the art of war, we must constantly draw inspiration from ancestral and efficient techniques to reach our target.
Although dating back 600 years BC. Sun Tzu’s text always inspires many strategies and can be extended to the world of communication. In the current digital universe, where we often have to differentiate ourselves and use impacting methods, « The Art of War » can be used as a reference. In 13 points it’s possible to imagine a real communication plan that allows a brand to stand out and enjoy prodigious amplification effects.
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