A lire cet article sur l’importance que prennent les influenceurs :
Is Influencer Marketing the Next Golden Ticket?
A large part of what my team does at BuzzPlant is research.
Where are our target demographics going?
What types of messages resonate?
What gets engagement?
What works for brand exposure? What works for sales?
… and so on.
Digital marketing is in no way limited to social media, websites, and email! But today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, influencer marketing, which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
To be clear, influencer marketing isn’t exactly new. Celebrity endorsements and athletic sponsorships have been around for over half a century. But what is new is the use of non-celebrity influencers, who are, still every bit as effective – if not more – at generating sales.
Pour lire la suite de l’article : http://www.socialmediatoday.com/marketing/2015-05-14/influencer-marketing-next-golden-ticket-infographic