Brand Communication: When Uncommon patterns Give You One Step Ahead (with @sophperrin) [#article]

Voici une nouvelle tribune en anglais sur l’importance de penser autrement dans l’univers de l’innovation. Merci Sophie Perrin pour la traduction 🙂

Brand Communication: When Uncommon patterns Give You One Step Ahead
To innovate, Uber relied on its consumer network, while reinventing the rules of the game that governed the passenger transportation industry. A strategy that brands must follow to boost their audience.
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Pour lire la suite de l’article : https://medium.com/@Alban_Jarry/brand-communication-when-uncommon-patterns-give-you-one-step-ahead-a712b54a6382