Voici une tribune les impacts d’une communication en ricochet ou commun transformer des articles éphémères en une communication durable. Merci Sophie Perrin pour la traduction
Going after the ripple effect in communication
Many times communications go through a peak and then fall. With social networks, we can extend this peak and allow much longer lifetime to our news. During a walk along the river, there is nothing strange about wanting to take a stone, and playing stone skipping trying to throw it as far as possible. Usually it results an interminable game and the one that makes the maximum number of bounces is the winner of this joyful game. To push back the limits further, you need to choose carefully a flat stone.
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