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Voici une nouvelle tribune en anglais sur l’art de la guerre appliqué à la communication. Merci Sophie Perrin pour la traduction 🙂


Digital communication described by 13 points of “The Art of War” (Sun Tzu)
The assessment, the challenge, the business, the tactics, the analysis, the positioning, the area, the confrontation, the variation, the means, the grounds, the fire and the coordination are all ways of dealing with modern communication. As in the art of war, we must constantly draw inspiration from ancestral and efficient techniques to reach our target.

Pour lire la suite de l’article : https://medium.com/@Alban_Jarry/digital-communication-described-by-13-points-of-the-art-of-war-sun-tzu-7d996d9f0964